Your business may be located on a busy pedestrian street or it may be on a quiet street. Whatever the location, the right store sign can play a big role in drawing your potential customers’ attention.
You can use signage to draw attention, promote offers, or encourage actions. Here are 7 ideas to help create a remarkable store sign.
i. Make Use of A-Frames
A-frame storefront signs can help generate more foot traffic while boosting your permanent signage. These signs are highly effective in attracting the attention of potential people walking by your store. You can also consider using these signs to promote special offers or products.
ii. Emphasize Readability
Your prospects will be on foot, on a bike, or in a car when they look at your store sign. So, it is important to make it as easy for them to read the text on your signage. The font style and the text size should be large and legible enough for them, even from a good distance.
- Make sure the contrast between the text’s color and the background should support readability
- Set a dark text on a white or yellow background instead of a light-colored text
iii. Consider Lighting
Consider lighting for your signage, as it can instantly draw people’s attention. If you opt for a neon sign, it can also provide a retro look and feel.
If you want to display custom and dynamic messaging, consider backlighting your signs. You may also consider using programmable LED signs. No matter how your business operates at nighttime, illumination is an essential element of your business’ storefront sign.
iv. Use Bold Colors
An effective store signage should have a combination of contrasting and bold colors. Use colors that pop and attract attention. At the same time, it is essential to maintain the elements of your brand colors in the signage. This is important to maintain brand recognition and consistency.
v. Communicate Your More Affordable Pricing
If your product or service prices are lower than your competition, use signage to advertise it. If you have compelling prices, communicating them to your target audience can help drive more new customers. Besides, such store signs also send out the message that you are committed to delivering greater value for the products or services you offer.
vi. Create Intricate Designs
Precision-cut signs can have intricate shapes, patterns, and silhouettes. These design elements can help catch your prospects’ eyes by adding a touch of uniqueness.
When using this tactic, select a shape that aligns with your brand identity or logo design. The storefront signage should enable people to instantly identify your business.
vii. Invest Time, Effort, & Mind in Copy Design
You should also put your mind into your store sign’s design. It is recommended to follow the KISS (Keep It Simple Stupid) principle. Keep the design clean and clear, emphasizing minimal use of text.
Follow these tips when creating your store signage:
- Avoid Clutter: When it comes to storefront sign design, less is more. When potential customers read your message, keep things as simple as possible. Focus on creating a short message with a clean and simple background.
- Be Specific: Remember, there is limited space on your signage. Make sure to include only the essentials on it.
- Use Sentence Case: Avoid using ‘all caps’. The use of ‘all caps’ is similar to raising your voice. Signage is usually used to invite people to use your product or service. It is better to use sentence case.
- Create Short & Sweet Messages: Keep your signage messages short and sweet. At the same time, incentivize people to take action to initiate a conversation.
When you incorporate these ideas into your store sign, you can increase the chances of grabbing people’s attention. These tips can also help you incite curiosity and create a strong impression.
X.L. Signs has been providing high-quality and versatile signage solutions since 1976.
