Outdoor business signs are crucial for promoting brands and messages regardless of their current company size, reach, and marketing budget. They help create a strong first impression, grow brand awareness, generate traffic, and communicate messages. Outdoor signs can do all this while being cost-effective at the same time.
The following statistics should make it easier for you to understand the importance of outdoor signs for business:
- 76% of consumers enter a business because they saw the sign
- 68% of consumers make a purchase due to a sign
- Almost 8 in 10 consumers believe the quality of the signage demonstrates the quality of the products/services offered by the business
- A great business sign can be compared to 24 full-page ads in newspapers
Given how important outdoor business signs are, you should know about the different options so that you can make the right choice.
Different Types of Outdoor Business Signs
The different outdoor sign options you can choose from include:
1. Fluorescent Illuminated Signs
Fluorescent illuminated backlit signs which were the industry standard for years which were considered excellent for outdoor signage have for the most part been replaced by LED illuminated signage for the following reasons:
- Exceptional Visibility: LED Illuminated signs are eye-catching and stand out from a great distance.
- Brand Awareness: These signs help grow brand awareness among new customers.
- Professional Impression: It can give a more professional look and feel to your brand name.
- Long-Lasting: LED signs stay brighter longer. They do not become dim over time due to leaking gases or other causes of deterioration.
- Low-Maintenance: LED signs do not need extensive or costly maintenance. They do not have any ballast, glass tubes, or harmful gases. Besides, they are durable and do not break easily.
2. Neon Signs
You would be amazed to realize that North America has almost a third of the global neon signs market share. It shows how popular these outdoor signs are even in this digital age. They are a must for outdoor business signs if you want to draw more customers while promoting your business.
The different reasons are as follows:
- Visibility: They are highly visible and allow customers to find your business both during the night and daytime.
- Eye-Catching: Neon signs are vibrant and bright and stand out from most other signs on a street.
- High Customization: Neon signs can be used to spell out messages and create unique designs. You can also create them in different colors.
With neon signs, you can make full use of color psychology based on your industry or niche.
3. LED digital display changeable message signs
Studies show that LED outdoor signs for business can draw 72% more interest compared to online advertising. Businesses operating in all sectors can benefit from this. Digital signage has become an integral part of almost everyone’s, everyday lives. You see LED displays at train stations, airports, and other places.
It is found that 6 in 10 people who see a product on an LED display desire to know more about it. 4 in 10 customers believe that their buying decision was influenced by LED displays.
As mentioned earlier, LED signs are durable, bright, resistant, and low-maintenance, making them the most popular choice for illuminated outdoor signage. They also have a modern, sleek appeal.
4. Vinyl Banners
Outdoor vinyl banners are also widely popular for their cost-efficiency and versatility. They are durable, waterproof, and lightweight can be hung on walls, on awnings, from the ceiling, or using specialized hanging devices. A vinyl business sign can also be popped up using an X-stand or a retractable stand as a ground-based outdoor banner. Vinyl banners are easy to install and clean. They are also easy to transport and store.
So, these are some of the most popular options for outdoor business signs. Illuminated signs are highly effective because they help promote your brand around the clock. This is why neon, fluorescent, and LED signs are so widely popular among both small and large businesses.
Feel free to contact X.L. Signs to discuss your needs and preferences for outdoor signs.
Sources:
https://customneon.com/10-business-signage-statistics/
https://outdoorsignsamerica.com/blog/research-confirms-the-power-of-outdoor-signs/
https://www.alphagraphics.com/blog/blog/2017/10/8-eye-opening-business-signage-stats-you-need-to-know
https://vidasigns.com/led-signs-business/
