How Much Does Banner Printing Cost?

When it comes to marketing planning, banner advertising is an important strategy to be included. There are many benefits to investing in banner promotion. Banner printing is cost-effective and offers excellent ROI. Besides, banners are durable and can last a long time.

When it comes to banner printing, one of the first thoughts that come to mind is the cost. So, how much does it cost to print banners? The following guide answers this question.

Banners are available in different materials. These include fabric, paper, and vinyl. Custom vinyl banners offer various benefits, including better weatherproofing and rip-resistance.

The biggest banner printing cost factor is demand. This rule applies to different types of signs.

Digitally printed advertising banners can be priced from $3 to $25 per square foot, depending on the size, media, design and finishing. Full-color banners with special finishes cost more, but the benefit of incorporating full-color graphics allows greater design flexibility, which helps strengthen other advertising strategies such as digital and electronic advertising. This helps boost ROI on the marketing dollar spent.

Design is also an important factor that affects the cost of banner printing. You can expect service providers to charge a design fee if you require design services as well. If you were to hire the services of a graphic design company, you would be required to pay for the job. Hourly design fee should be around $75. Some services can charge a flat fee for the work, with the minimum being around $150.

Banner Material & Cost

Vinyl banner is simply the most popular material for printing banners and is available in different qualities and weights. The following points should affect the cost of banners:

  • The lightest banner materials are the most affordable, but they can deteriorate faster than their heavier alternatives
  • If you come across cheap prices, chances are the material used for the banner is of lesser quality
  • Vinyl banner materials can range in weight from 9 to 22 ounces per square yard
  • Vinyl banner deniers can vary between 100 and 1,000
  • If you seek longer-lasting results, you should be ready to spend in terms of banner cost

Cost of Printing

There are many different ways of printing banners, but digital printing using solvent or UV inks and large-format roll printers has become the most common method.

  • Screen printing is a commonly used printing technique
  • Bulk screen printing allows you to increase your cost savings, but it doesn’t allow you to customize each banner
  • Digital printing provides an exceptional level of customization
  • UV inks are widely used, as they deliver long-lasting effects and do not involve the use of harsh chemicals
  • The use of UV inks for printing banners doesn’t release any odors which are usually there with solvent inks
  • The use of UV inks allows banner customization based on colors and designs
  • Whenever possible, it is recommended to consider vinyl lettering, as it is more cost-effective and durable compared to printing

Additional Costs

Grommets and hem are other factors that can add to the banner cost. Not every service provider will add the cost of these elements to the overall price. Some include them with all their banners of a certain weight.

If you want to determine the complete cost of banner printing and setting up the banner, it is important to consider the cost of the display options as well. These include:

  • Bungees
  • Rope
  • Screws
  • And more.

Some service providers can provide you with the display hardware along with the banner.

Vinyl banner printing has been in use since the late 1900s. Before digital printing started becoming popular in the 1990s, screen printing was more widely used to print on vinyl. With digital printing, fully customizable and on-demand banner printing became widely popular. Customers could customize their design whenever they needed. These factors played an important role in making banner advertising more popular. Today, you can place an order for printing just a single banner or hundreds of banners.

For more information and options in banner printing, X.L. Signs is the ideal place for you.

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